You bring the story. I'll shape it.

Concept-led graphic design for brands and creative projects. Visual identities, print, packaging and beyond.

WHY CONCEPT

Good design grows from the core.

Your story, an idea, a feeling, a vision.

I start at the heart of it. Through exploring, connecting and shaping what’s already there. From that foundation, I let the visual language grow into something that feels truly yours.

You bring the seed. Together, we help it grow.

Idea

Exploration

Connection

Visual language

SELECTED WORK

Heaven matcha

Brand identity · Art direction · Packaging

Surf Call

Art Direction · Campaign Design · Poster Design

Witch inspired

Brand identity · Packaging · Illustration

Enchanted Moon

Illustration · Poster series · Hand drawn

Approach

Good design starts before anything is designed.

I start by getting to know the idea behind your brand. We ask where it comes from, who it’s for and how you want it to feel. From there, we find the visual direction together.

01

Understand

First, I want to understand your idea.
We talk about where it came from, who it’s for, what inspires you and how you want people to feel.

02

Explore

Then I start exploring.
I research, collect references, play with ideas and look for the connections that could shape the visual world.

03

Shape

We start bringing it together.
Colour, typography, imagery and graphic elements begin to form a direction that feels right for you.

04

Create

The direction becomes something real.
I develop it into a visual identity and the materials you need, refining everything into something that feels like yours.

A LITTLE ABOUT ME

Hi, I’m Jana.

I’m drawn to ideas with something behind them. A story, a feeling, a little spark. I want to know where an idea came from, who it’s for, and how it should make someone feel. Because feelings are what we remember.

My process is a mix of thinking, intuition and play. I follow ideas, make connections and experiment with colour, typography, imagery and illustration until a thread starts to appear, and suddenly, everything begins to make sense.

WHAT I DO

I give ideas and feelings a visual form.

I work with independent brands, people and creative projects to shape ideas into visual worlds that feel like their own.

BRAND & VISUAL IDENTITY

Visual direction, colour, typography, logos and graphic elements that come together into a recognisable identity.

PRINT & PACKAGING

Packaging, posters, editorial pieces and printed materials that bring the identity into the real world.

ILLUSTRATION & CREATIVE PROJECTS

Illustration, campaigns and independent projects.

Let's bring your idea to life.

Tell me about your brand, idea or project. Let’s see what we can make of it.

Jana Janeš

Graphic Designer · Slovenia / Europe

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