I start at the heart of it. Through exploring, connecting and shaping what’s already there. From that foundation, I let the visual language grow into something that feels truly yours.
You bring the seed. Together, we help it grow.
Idea
Exploration
Connection
Visual language
SELECTED WORK
Heaven matcha
Brand identity · Art direction · Packaging
Surf Call
Art Direction · Campaign Design · Poster Design
Witch inspired
Brand identity · Packaging · Illustration
Enchanted Moon
Illustration · Poster series · Hand drawn
Approach
Good design starts before anything is designed.
I start by getting to know the idea behind your brand. We ask where it comes from, who it’s for and how you want it to feel. From there, we find the visual direction together.
01
Understand
First, I want to understand your idea. We talk about where it came from, who it’s for, what inspires you and how you want people to feel.
02
Explore
Then I start exploring. I research, collect references, play with ideas and look for the connections that could shape the visual world.
03
Shape
We start bringing it together. Colour, typography, imagery and graphic elements begin to form a direction that feels right for you.
04
Create
The direction becomes something real. I develop it into a visual identity and the materials you need, refining everything into something that feels like yours.
A LITTLE ABOUT ME
Hi, I’m Jana.
I’m drawn to ideas with something behind them. A story, a feeling, a little spark. I want to know where an idea came from, who it’s for, and how it should make someone feel. Because feelings are what we remember.
My process is a mix of thinking, intuition and play. I follow ideas, make connections and experiment with colour, typography, imagery and illustration until a thread starts to appear, and suddenly, everything begins to make sense.